Top 5 Books and Reference Apps in Kenya Q4 2022

In the fourth quarter of 2022, Kenya saw notable performance in the Books and Reference category on a unified platform. Here’s a detailed look at the top 5 apps based on data from Sensor Tower.

GoodNovel - Web Novel, Fiction had a strong presence, with weekly downloads peaking at around 2.8K in mid-December. The app also experienced a consistent increase in weekly revenue, culminating in approximately $1.6K in the last week of December. Weekly active users saw a significant rise, starting from 6.3K at the end of September and reaching a high of 10.5K in early December.

Joyread showed varied performance throughout the quarter. Weekly revenue peaked at around $833 in late November, while weekly downloads fluctuated, with a notable decrease to about 237 by the end of December. Active users similarly saw a decline from 1.2K in late September to 766 by the end of the year.

MoboReader demonstrated a steady performance. Weekly revenue peaked at approximately $849 in late November. However, downloads were inconsistent, with a notable high of 1.1K in early November, followed by a drop to around 148 by the end of December. Active users started strong at 3.3K in late September, peaking at 5.2K in early November, before settling at around 2.1K by year-end.

Audible: Audio Entertainment saw steady growth, with weekly revenue peaking at $2K in late November. Downloads were consistent, averaging around 400 per week, with a slight peak of 479 in late November. Active users remained stable throughout the quarter, maintaining an average of around 1.1K to 1.2K.

Webfic - Fantastic Reading experienced growth in both downloads and revenue. Weekly revenue peaked at approximately $683 in the last week of December. Downloads saw a significant increase, rising from virtually zero at the start of the quarter to 214 by the end of December. Active users maintained stability, averaging around 1.6K.

These insights into the top 5 Books and Reference apps in Kenya for Q4 2022 highlight the diverse performance trends across downloads, revenue, and active users. For more detailed insights and data, visit Sensor Tower.